The most intriguing fact about this incredible business is that the majority of consumers cannot even differentiate between tap water and bottled one, … More Bottled Water: the Incredible Profitability Around a Misleading Product
With a very good dynamic in terms of volume, the water market is consolidating its image towards consumers. However, it does suffer … More Water Brands : Towards a Perimeter Expansion
If we had to create a new brand, what would it be? … More The Explorer: “Did you know the world can fit in a bottle?”
If you are the kind of person who reuse their plastic bottles to save money, you could be sure that you are doing a bad deal. … More Reusing your Plastic Bottle ? The Worst Idea Ever !
Nowadays, drinking water from plastic water bottles is very common. … More The Dangers of Plastic in the Bottles Production