Sponsorship, through the sponsoring of an event for example, as always been an efficient way to promote numerous of products. … More Sponsorship, an Other Tool for Branding
The mineral water industry is really interesting when it comes to branding. … More Evian, a Brand Identity Based on Babies!
A brand is built by the company but also by the customers, who should no longer be considered as simple receivers nor as passive actors. They play an important role in the meaning of a brand. … More [Blind Taste] The Importance of Brand Perception
If we had to create a new brand, what would it be? … More The Explorer: “Did you know the world can fit in a bottle?”