The Sparkling Water Market

The market for sparkling water has been boosted by the rise health awareness. … More The Sparkling Water Market

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[Blind Taste] The Importance of Brand Perception

A brand is built by the company but also by the customers, who should no longer be considered as simple receivers nor as passive actors. They play an important role in the meaning of a brand. … More [Blind Taste] The Importance of Brand Perception