Contrex – A Unique Differentiation Strategy

On the water market, where the product is a commodity, spread a message, an ideology or an experience are key elements of demarcation for the brands to attract consumers. … More Contrex – A Unique Differentiation Strategy


Brand Positioning – Brand Identity Premise

Bottled water industry, a very competitive but also unique market. Where brands succeeded in motivating people to buy something they could find for free. Brand identity played a great role in this success. … More Brand Positioning – Brand Identity Premise